Did it ever strike you that building referral traffic on Google is becoming a challenge with each passing day? And we can’t blame it all on the increasing competence; it is also concerned with the fact that Google has walked past its traditional ten blue links concept. Thus, the organic search result does not generate much traffic as expected anymore. Hence, the question of the hour is, how do we adapt to this change? This blog takes you through all such queries and demonstrates you about content optimization to one of Google’s remarkable change: Featured snippets. Featured snippets: basic know-hows. Featured snippets are the search results that are selected and featured on top of Google’s organic search results. These snippets are found just below the ads in a box. Featured snippets are an answer to all the users’ query regarding a certain topic or issue. And that is where they get another well-known name “answer boxes” for themselves. Getting a place here or being featured here implies getting added brand exposure in search results. Different types of snippets: Basically, you will find three main types of featured snippets on Google: 1) Paragraph: Your queries are answered in the form of a few lines of text. The answer can be in the form of text inside a defined box or a text along with an image within the box. 2) List: answers are found to be in the form of list properly bulleted and aligned within a box. 3) Table: The answers are represented in a tabular form. What is it actually? The featured snippet or answer box? As “Featured snippet” is a very new terminology we are dealing with, the concept and the ideas behind it seem pretty loose. And most often, people misunderstand featured snippets to answer boxes apparently because the answer is shown in a box in case of featured snippets. While it is completely acceptable to have that idea in mind as at times, it can be confusing because Google gives quick answers or rather suggestions at the top without even linking to the source. In order to eradicate any sort of confusion or misunderstood concept, light has brought into the term “featured snippet”. Whenever there’s an URL featured in the box, we must focus on just one term- Featured snippets. Featured snippets provide an added exposure to the linked site and thus content publishers and advertisers consider it of utter importance. How do I get featured? Do I even stand a chance? A number of research and surveys have been carried out to closely understand the functioning of featured snippets and their relevance with (SEO) search engine optimization. This is what those surveys and research yield: A research by Ahrefs states that 99.58% of pages that are featured in the form of snippets already hold a rank among the top 10 pages on Google. Therefore, if your page has a decent ranking for relevant search queries, then you are more likely to get featured. Whereas, a study by Getstat affirms that the source of around 70% the featured snippets is outside the first organic position. This implies that it is important to be one among the top 10 ranking page on Google to get featured. But it is not mandatory to be the number one page always in order to get featured. Apparently, Wikipedia.org is found to be the most featured site which implies if Wikipedia is featured for something associated with your search query, then it might a little difficult for you to beat up the competition as Wikipedia is one the highly ranked pages and sites. Also, if you look forward to somehow get featured, you might find this small analysis of great help. This analysis enlists the kind of search queries that are more likely to get featured as they are the ones to get featured most often. 1) Finance 2) Health 3) Matrimonial 4) Mathematics 5) Requirements 6) DIY processes 7) Status However, it should also be kept in mind that there are a few search queries that do not have any answer boxes at all. They are: 1) Shopping 2) Images and videos 3) Local
1) If your page ranks among the top 10 pages on Google, your chances of getting featured are pretty high. Therefore, a majority of chances of getting featured depends on your overall ranking on Google. 2) If your page consists of content related to DIY, health or finance, you are more likely to get featured. Get started with a good old keyword research On talking about organic SEO services, studies prove that most of the times, the featured snippets are prompted by long-tail keywords. Also, the more the density of words typed into the query box, the higher the likeliness of being a featured snippet. It is recommended to start with the research of keywords. It is of great help to use a keyword research tool in order to get clarity about the query featuring results.
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Michael WaughI'm Michael Waugh from Sterling, USA, Have deep rooted passion for technology, working as an Internet Marketing Manager more than 2 years and I'm associated with Potenza Global Solutions since last 1 years. I like to read technology blog and also share new ideas related to Technology. Archives
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